Dragon Pain Relief: +3,506% GMV Growth in Two Months

What stood in the way

Dragon Pain Relief had a quality fast-acting pain relief product but was invisible on TikTok Shop. Over a 61-day baseline window (Nov–Dec 2024), the shop generated only $1,492 in GMV across 164 orders, with an average of just 1.67 daily customers and 175 units sold. Product listings were unoptimized and there was no cohesive marketing strategy.

How we tackled it

1. 1

   Product optimization: rewrote titles and descriptions for SEO and clarity, refreshed visuals, and led with unique selling points and customer benefits above the fold.

2. 2

   Marketing campaigns: launched TikTok video ads to drive cold traffic, ran live selling sessions for direct conversion, and engaged influencers to demonstrate product effectiveness in real use.

3. 3

   Customer engagement: collected and prominently displayed customer reviews to build trust, and ran targeted promotions aimed at repeat buyers to lift LTV.

4. 4

   Analytics and continuous monitoring: tracked GMV, orders, and customer activity daily, and adjusted creative, targeting, and pricing dynamically based on what the data showed.

What we achieved

In the following two-month window (Jan–Feb 2025), GMV jumped from $1,492 to $53,783 (+3,506%), orders climbed from 164 to 6,582 (+3,912%), average daily customers grew from 1.67 to 104.98 (+6,186%), and items sold rose from 175 to 7,928 (+4,429%). The brand's peak GMV day hit $2,990 across 73 orders. The win shows how product presentation + paid amplification + data-driven adjustments can convert an underperforming store into a category leader on TikTok Shop.