Remedy by Ari: Scaling Haircare to $214K GMV on TikTok Shop

What stood in the way

Remedy by Ari needed to break into the highly competitive haircare segment on TikTok Shop. The brand had a quality product line but limited audience reach, inconsistent daily sales, and no repeatable system for turning viewer attention into orders during the brand's most critical commerce windows.

How we tackled it

1. 1

   Built a LIVE-first revenue engine: scheduled regular LIVE selling sessions during peak shopper windows. LIVE went on to contribute 23–93% of GMV across the period, making it the dominant channel.

2. 2

   Layered on affiliate marketing for amplification. Affiliate contribution averaged around 25%, driving the largest single-day spikes by activating creators on promotional days.

3. 3

   Added linked accounts (12–15% contribution) as a supplementary growth channel, expanding reach beyond the brand's own audience.

4. 4

   Optimized product cards (4–40% organic contribution) so passive browsers could buy without watching a LIVE — keeping baseline conversion steady between events.

5. 5

   Built campaign calendars around peak performance days like Nov 11 ($33K / 2,145 orders) and Nov 24 ($71K / 2,139 orders), so promotional spend and creator pushes lined up with high-traffic windows.

What we achieved

Over the Oct 2025 – May 2026 period, Remedy by Ari hit $214,699 in GMV across 8,218 orders, served 7,107 unique customers, and moved 10,928 items. The Nov 24 peak alone delivered $71,247 in a single day — confirming LIVE + affiliate as the core growth flywheel. The brand now has a scalable, multi-channel system: LIVE for high-engagement conversion, affiliates for amplification, and product cards for steady organic baseline.